THE MONTHLY PERSPECTIVE:  SEPTEMBER 2026 | LOS ANGELES LUXURY REAL ESTATE

THE MONTHLY PERSPECTIVE: SEPTEMBER 2026 | LOS ANGELES LUXURY REAL ESTATE

A Bird Streets estate originally offered at $32.5 million sold for $18.5 million. In Brentwood Park, a property that debuted at $27.5 million closed at $21.1 million. Meanwhile, a $25.5 million estate in Manhattan Beach found a buyer almost immediately and sold above asking.

Three properties. Three very different outcomes.

Together, they reveal a defining characteristic of today's Los Angeles luxury market: buyers are still willing to spend significant sums, but they are increasingly selective about where and at what price they commit.

September's data reinforces that divide. Closed sales increased year over year, even as new contract activity declined. And among properties that sold, the gap between original asking prices and achieved prices was substantial.

The market continues to produce extraordinary transactions, but beneath the headline sales, signs of weakness are becoming harder to ignore.

01 | The Market Behind the Numbers

Stronger closings are masking softer buyer demand.

Across Los Angeles County, 144 luxury single-family homes closed in September, representing approximately $1.07 billion in sales volume. That compares with 135 transactions and $967.2 million in September 2025.

Transactions increased 6.7%, while dollar volume rose approximately 10.6%.

But new contract activity tells a different story.

According to our proprietary Eklund | Gomes Weekly Luxury Report, September contracts declined 6.7% year over year, with total asking volume also falling.

The broader third-quarter results reinforce the shift in buyer activity. Q3 recorded 244 luxury contracts totaling approximately $1.89 billion in asking volume. Compared with Q3 2025, contract activity declined approximately 6%, while dollar volume increased roughly 5%, indicating that fewer properties entered contract despite a higher combined asking value.

September's stronger closings reflect earlier buyer commitments, while declining new contracts point to weakening demand heading into the final quarter of the year.

That weakness is not uniform across Los Angeles.

02 | Where Buyers Are Still Active

Coastal communities stood out, but individual properties tell the more important story.

Manhattan Beach recorded five contracts in each of two consecutive reporting weeks. Santa Monica North of Montana and Malibu Road also contributed notable activity.

During one September reporting week, coastal communities accounted for nearly half of all reported contracts.

At 814 Pacific Avenue in Manhattan Beach, a Hill Section estate entered escrow almost immediately and closed at approximately $25.6 million, slightly above its $25.5 million asking price.

By contrast, a beachfront property at 24928 Malibu Road entered contract at a $13.25 million asking price after approximately six and a half months of marketing.

Both properties occupy desirable coastal locations, yet their paths to a buyer were dramatically different.

The distinction illustrates an important point: location alone does not determine demand. Pricing, architecture, condition, competing inventory, and the depth of the buyer pool all influence how a property performs.

Los Angeles is not one luxury market. Even within the same neighborhood, buyers can respond very differently to properties at similar price points.

03 | What Buyers Are Actually Paying

The most revealing numbers are often missing from conventional market reports.

Traditional sale-to-list-price statistics compare a property's closing price with its final asking price. But that calculation can obscure months of price reductions, withdrawals, and relaunches.

Our September analysis examined the original listing histories of luxury properties that closed, revealing a much wider gap between seller expectations and achieved prices.

September Closed-Sales Analysis

Metric September 2026

Single-family closings 144

Median sale / final asking price 94.2%

Median sale / original asking price 89.0%

Marketed properties with price reductions 51%

Median time from original listing to sale 132 days

Properties achieved a median of 94.2% of their final asking prices, but just 89% of where they originally entered the market.

More than half of marketed properties that closed had undergone at least one price reduction.

The issue is not whether buyers are willing to purchase luxury real estate. It's whether sellers are offering properties at prices buyers are prepared to pay.

04 | The Cost of Time

September's data reveals a striking relationship between marketing time and achieved price.

Properties that sold quickly generally achieved prices much closer to their original asking prices. Those that spent months on the market experienced substantially larger gaps.

Time from First Listing to Sale Median Price Achieved

30 days or less 100.8%

31–90 days 97.1%

91–180 days 87.0%

More than 180 days 78.0%

Median closing price as a percentage of original asking price for analyzed marketed properties.

Homes selling within 30 days achieved a median of 100.8% of their original asking prices. For properties that took more than six months to sell, that figure fell to just 78%.

Extended marketing time does not necessarily cause a property to lose value. An ambitious original asking price can contribute to both a longer marketing period and a larger eventual discount.

But the relationship is clear: properties that remain on the market for extended periods are also the ones most likely to require substantial pricing adjustments.

The Hidden History Behind Nearly 30% of Sales

Nearly 30% of luxury homes that closed in September had previously been withdrawn and relisted under new MLS numbers.

These 41 properties spent a median of 334 days on the market, measured from their original listing dates, and ultimately sold for a median of just 78.8% of their original asking prices.

This reveals something conventional market statistics often miss. A property may appear relatively new to the market, even though it has been offered for nearly a year.

For buyers and sellers alike, understanding a property's complete marketing history is essential to assessing its true market position.

05 | The Perspective

September's data points to a luxury market where the balance of negotiating power is shifting.

Buyers have choices, and they are exercising them. Properties with extended marketing histories may present opportunities for negotiation, while compelling, well-positioned homes can still attract immediate competition.

For sellers, the challenge is no longer simply attracting attention. It is establishing a price the market will support.

Looking ahead, three indicators will be particularly important: whether new contract activity recovers, whether buyer participation broadens beyond September's coastal concentration, and whether the gap between original asking prices and closing prices begins to narrow.

The question heading into the final quarter is whether buyer demand begins to recover or whether the divide between seller expectations and market reality continues to widen.

About the Data

Insights are drawn from our proprietary Eklund | Gomes Weekly Luxury Report, tracking Los Angeles County residential properties priced at $4 million and above, together with MLS closed-sale data and historical listing analysis.

Contract figures include single-family homes and condominiums and use comparable weekly reporting periods. Closed-sale figures cover September single-family transactions listed at $4 million and above. Pricing and marketing-time comparisons use available listing histories and exclude off-market sales.

Data compiled and analyzed by Marcy Roth | Eklund | Gomes Team at Douglas Elliman.


 

Frequently Asked Questions

How is the Los Angeles luxury real estate market performing overall?

While closed sales and total dollar volume increased year-over-year in September—reaching 144 single-family closings worth approximately $1.07 billion—new contract activity fell by 6.7%. Stronger closing numbers reflect earlier buyer commitments, whereas declining new contracts indicate softening buyer demand heading into the final quarter.

Why are original listing prices differing so significantly from final sale prices?

Many luxury properties are originally listed at ambitious prices that the current market does not support. In September, homes sold for a median of 94.2% of their final asking price, but only 89.0% of their original asking price, with over half of all sold properties requiring at least one price reduction before finding a buyer.

How does the time a property stays on the market affect its final sale price?

There is a direct correlation between days on market and the size of the price discount. Homes that closed within 30 days achieved a median of 100.8% of their original asking price. Conversely, properties listed for 31–90 days achieved 97.1%, 91–180 days achieved 87.0%, and homes on the market for over 180 days dropped to a median of just 78.0%.

Which Los Angeles neighborhoods are seeing the highest buyer activity?

Coastal communities have shown the strongest activity. Locations like Manhattan Beach, Malibu Road, and Santa Monica (North of Montana) accounted for nearly half of all reported luxury contracts during peak reporting weeks, though individual property pricing and condition still dictate overall performance.

What does it mean when a luxury property is withdrawn and relisted with a new MLS number?

Sellers frequently withdraw and relist homes under new MLS numbers to make them appear fresh to potential buyers. Nearly 30% of September’s luxury sales followed this pattern, spending a hidden median of 334 total days on the market and ultimately selling at a median discount of 78.8% off their original asking price.

Partner With a Proven Professional

Marcy Roth combines executive-level business experience with deep local knowledge to deliver a highly personalized and results-driven experience. Whether you're preparing to sell a legacy estate, searching for your dream home, or expanding your investment portfolio, Marcy provides the guidance, advocacy, and discretion that luxury clients expect. Her extensive network, powerful marketing reach through the Eklund | Gomes Team, and commitment to exceptional service have made her a trusted partner for clients throughout Beverly Hills and the greater Los Angeles area.

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